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深圳赛格股份有限公司2014年半年度报告(英文版) 下载公告
公告日期:2014-08-29
                  Full text of 2014 Semi-annual Report of Shenzhen SEG Co., Ltd.
2014 Semi-annual Report of Shenzhen SEG Co., Ltd.
                      2014-053
                  August 2014
                                           Full text of 2014 Semi-annual Report of Shenzhen SEG Co., Ltd.
           Chapter 1 Important Notice, Contents, and Definitions
The Board of Directors, the Board of Supervisors, the directors, the supervisors,
and the senior executives guarantee that the content of this semi-annual report is
authentic, accurate, and complete, and that it has no false records, misleading
statements or major omissions, and they will assume the individual and joint
legal liabilities.
In addition to all the directors, other directors have personally attended this board meeting
reviewing the semi-annual report.
 Name of director not       Post of director not        Cause for not personal      Name of attorney
  personally attended       personally attended              attendance
Zhang Guangliu           Director                      Travel on business        Wang Li
Ye Jun                   Director                      Travel on business        Zhu Longqing
Shenzhen SEG Co., Ltd. plans not to distribute cash dividends and bonus shares or convert
the capital reserves into share capital.
Wangli, the person in charge of the Company, Liu Zhijun, the person in charge of the
accounting work, and Ying Huadong, the person in charge of the accounting institution (the
persons in charge of accounting) state that they guarantee authenticity, accuracy, and
completeness of the financial statements in this semi-annual report.
The financial reports in this report have not been audited.
This report is prepared in two languages, i.e. Chinese language and English language. In case
any different meanings arise from understanding these two versions, the version in Chinese
language will prevail.
                                                                               Full text of 2014 Semi-annual Report of Shenzhen SEG Co., Ltd.
                                                                            CONTENTS
Chapter 1 Important Notice, Contents and Definitions ............................................................................................................................2
Chapter 2 Company Profile .....................................................................................................................................................................5
Chapter 3 Summary of Accounting Data and Financial Indexes .............................................................................................................6
Chapter 4 Report of The Board of Directors ............................................................................................................................................9
Chapter 5 Important Matters..................................................................................................................................................................26
Chapter 6 Changes in Share Capital and Information of Shareholders ..................................................................................................38
Chapter 7 Relative Information of the Preferred Shares ........................................................................................................................42
Chapter 8 Information of Directors, Supervisors, and Senior Executives..............................................................................................43
Chapter 9 Financial Reports ..................................................................................................................................................................44
Chapter 10 Reference Document List ....................................................................................................................................................44
                                     Full text of 2014 Semi-annual Report of Shenzhen SEG Co., Ltd.
                                      Definitions
                  Definition    Refers to                                 Description
This Company, the Company       Refers to Shenzhen SEG Co., Ltd.
SEG Group                       Refers to Shenzhen SEG Group Co., Ltd.
Huakong SEG                     Refers to Shenzhen Huakong SEG Co., Ltd.
SEG Baohua                      Refers to Shenzhen SEG Baohua Enterprise Development Co., Ltd.
Xi'an SEG                       Refers to Xi’an SEG Electronics market Co., Ltd.
Suzhou SEG                      Refers to Suzhou SEG Electronics market Management Co., Ltd.
Xi'an Hairong SEG               Refers to Xi’an Hairong SEG Electronics market Co., Ltd.
Nanjing SEG                     Refers to Shenzhen SEG Electronics Market Management Co., Ltd.
Shanghai SEG                    Refers to Shanghai SEG Electronics market Operation Management Co., Ltd.
Nantong SEG                     Refers to Nantong SEG Times Square Management Co., Ltd.
Changsha SEG                    Refers to Changsha SEG Development Co., Ltd.
Mellow Orange Hotel             Refers to Shenzhen Mellow Orange Business Hotel Management Co., Ltd
Longgang SEG                    Refers to Shenzhen SEG Electronics Market Management Co., Ltd.
SEG Industry                    Refers to Shenzhen SEG Industrial Investment Co., Ltd.
SEG E-Commerce                  Refers to Shenzhen SEG E-Commerce Co., Ltd.
SEG Credit                      Refers to Shenzhen SEG Credit Co., Ltd.
SEG Navigations                 Refers to Shenzhen SEG GPS Scientific Navigations Co., Ltd.
Wujiang SEG                     Refers to Wujiang SEG Electronics market Management Co., Ltd.
Shunde SEG                      Refers to Fushan Shunde SEG Electronics Market Management Co., Ltd
Wuxi SEG                        Refers to Wuxi SEG Electronics Market Co., Ltd
Yantai SEG                      Refers to Yantai SEG Times Square Development Co., Ltd.
Zhengzhou SEG                   Refers to Zhengzhou SEG Digital Plaza Management Co., Ltd.
Nantong SEG Operation Company   Refers to Nantong SEG Commercial Operation Management Co., Ltd.
SEG Hi-tech                     Refers to Shenzhen SEG Hi-tech Investment Co., Ltd.
SEG Logistics                   Refers to Shenzhen SEG Logistics Co., Ltd.
                                            An integrated information platform for market management with the
SEG Universal                   Refers to functions of access control management, micro-payment, query system
                                            and information distribution and so on.
Youhao Group                    Refers to
                                                        Full text of 2014 Semi-annual Report of Shenzhen SEG Co., Ltd.
                     Definition                    Refers to                               Description
                                                               Xinjiang Youhao (Group) Co., Ltd.
                                                               State-owned Assets Supervision and Administration Commission of
Shenzhen SASAC                                     Refers to
                                                               Shenzhen Municipality
CSRC                                               Refers to China Securities Regulatory Commission
                                                               Shenzhen Securities Regulatory Bureau of China Securities Regulatory
Shenzhen Securities Regulatory Bureau              Refers to
                                                               Commission
The Articles of Association                        Refers to The Articles of Association of Shenzhen SEG Co., Ltd.
Unless otherwise specified, the amount referred
                                                   Refers to Amount in CNY
to in this report
                                         Chapter 2 Company Profile
I. Company Profile
Stock abbreviation                Shenzhen SEG, Shenzhen SEG B             Stock code                    000058, and 200058
Listed on                         Shenzhen Stock Exchange
Company name in Chinese           深圳赛格股份有限公司
Company name in English (if
                                  SHENZHEN SEG CO,.LTD.
any)
Legal representative              Wang Li
II. Contact Information
                                                  Secretary of the Board of Directors          Securities affairs representative
Name                                        Zheng Dan                                     Zhang Xin
                                            31F, Block A, Qunxing Square, Huaqiang        31F, Block A, Qunxing Square, Huaqiang
Contact address
                                            Road (N), Futian District, Shenzhen           Road (N), Futian District, Shenzhen
Phone                                       0755-83747939                                 0755-83747939
Fax                                         0755-83975237                                 0755-83975237
E-mail                                      segcl@segcl.com.cn                            segcl@segcl.com.cn
                                                         Full text of 2014 Semi-annual Report of Shenzhen SEG Co., Ltd.
III. Other Information
1. Contact information of the Company
Whether the registered address, office address and its zip code, website, and e-mail address of the Company are changed in the report
period
□ Applicable √ Not applicable
 No changes of the registered address, office address and its zip code, website, and e-mail address of the Company in the report
period, please refer to the annual report 2013 happen.
2. The place where the information is disclosed and prepared
Whether the place where the information is disclosed and prepared is changed in the report period
□ Applicable √ Not applicable
In the report period, the name of the newspaper designated by the Company to disclose information, the URL of the website
designated by China Securities Regulatory Commission to publish the semi-annual report, and the place where the semi-annual report
of the Company is prepared are not changed. For details, please refer to the annual report 2013.
3. Change of the registration information
Whether the registration information is changed in the report period
□ Applicable √ Not applicable
The time and place of registration, the registration number of the Business License for Enterprises as Legal Person, the tax
registration number, and the organization code are not changed in the report period. For details, please refer to the annual report
2013.
          Chapter 3 Summary of Accounting Data and Financial Indexes
I. Major Accounting Data and Financial Indexes
Are retrospective adjustments made by the Company to previous financial statements due to accounting policy changes or accounting
errors?
□ Yes √ No
                                                                               The same period of the              Year-on-year
                                                   This report period
                                                                                    previous year               increase/decrease
Operating revenue (CNY)                                    316,141,381.01                279,848,108.59                         12.97%
Net profit attributable to shareholders of
                                                            37,645,842.28                 39,674,066.28                           -5.11%
the listed company (CNY)
Net profit attributable to shareholders of
the listed company after deduction of                       36,738,936.70                 38,889,949.37                         -5.53%
non-recurring gains and losses (CNY)
                                                        Full text of 2014 Semi-annual Report of Shenzhen SEG Co., Ltd.
                                                                               The same period of the                  Year-on-year
                                                   This report period
                                                                                    previous year                increase/decrease
Net cash flow arising from operating
                                                             -104,382,196.59              -60,697,293.78                         -71.97%
activities (CNY)
Basic EPS (CNY/Share)                                                0.0480                         0.0506                        -5.14%
Diluted EPS (CNY/Share)                                              0.0480                         0.0506                        -5.14%
Weighted average ROE                                                  2.97%                         3.26%                         -0.29%
                                              Amount at end of the report       Amount at end of the               Year-on-year
                                                            period                  previous year                increase/decrease
Total assets (CNY)                                          2,486,156,634.68           2,134,940,597.85                           16.45%
Net assets attributable to shareholders of
                                                            1,287,821,734.07           1,250,224,375.08                               3.01%
the listed company (CNY)
II. Differences in Accounting Data under Chinese and Overseas Accounting Standards
1. Differences in net profit and net assets reported in the financial reports disclosed under international
accounting standards and Chinese accounting standards
□ Applicable √ Not applicable
In the report period, the Company’s net profits and net assets have no differences in the financial reports disclosed based on both the
international and the Chinese accounting standards.
2. Differences in net profits and net assets reported in the financial reports disclosed under overseas
accounting standards and Chinese accounting standards
□ Applicable √ Not applicable
In the report period, the Company’s net profits and net assets have no differences in the financial reports disclosed based on both the
overseas and the Chinese accounting standards.
III. Items and amount of non-recurring gains and losses:
√ Applicable □ Not applicable
                                                                                                                                Unit: CNY
                          Item                                       Amount                                  Remarks
Gains and losses on disposal of non-current assets
                                                                          15,288.75 Gains on disposal of fixed assets
(including the write-off of assets depreciation reserves)
                                                                                     The service industry development fund from the
Government subsidies recorded into current gains and
                                                                                     Bureau of Finance of Nantong, the Economy,
losses (except those closely related with corporate
                                                                         693,467.78 and the special funds for setting up online SEG
business and enjoyed according to national standards or
                                                                                     electronics market and SEG E-Commerce
certain quota)
                                                                                     platform from the Trade and Information
                                                         Full text of 2014 Semi-annual Report of Shenzhen SEG Co., Ltd.
                           Item                                   Amount                                Remarks
                                                                                     Commission of Shenzhen were acquired.
Transferred-back impairment provision for accounts
receivable, for which separate impairment tests are                      11,420.00
carried out
Other non-operating income and expenses except the                                   Liquidated damages from defaulting tenants
                                                                        401,613.38
above-mentioned items                                                                were collected.
Less: Amount of income tax affected                                      52,102.04
    Amount of influence of minority shareholders’
                                                                        162,782.29
equity (after tax)
Total                                                                   906,905.58                          --
Please explain the reasons why the Company defines the non-recurring profit and loss items defined or listed by Interpretive Bulletin
No. 1 on Information Disclosure by Companies Publicly Issuing Securities — Non-recurring Gains and Losses as recurring profit
and loss items.
□ Applicable √ Not applicable
In the report period, it does not happen that the Company defines the non-recurring profit and loss items defined or listed by
Interpretive Bulletin No. 1 on Information Disclosure by Companies Publicly Issuing Securities — Non-recurring Gains and Losses
as recurring profit and loss items.
                                               Full text of 2014 Semi-annual Report of Shenzhen SEG Co., Ltd.
                      Chapter 4 Report of the Board of Directors
I. Overview
In the context of declining macro-economic growth in China, the Company in the report period adhered to the
operation concept of ―stabilizing the foundation, focusing on priorities, and changing development paths‖,
continued pushing transformation and upgrade of strategic business, constantly intensified independent innovation,
and proactively explored a wide range of business such as electronics markets, e-commerce, small loans, retail
terminals, and etc.
Facing shrinking electronics market industry, the Company actively adjusted and added new business and
introduced different types of business. With commercialization of the Internet, the Company enthusiastically
explored the right way to achieve Online To Offline (O2O) between the electronics market industry and
e-commerce. In the report period, the Company developed the project ―SEG Factory Store‖, trying to create a
compound business model of ―physical store + e-commerce + channel‖ through establishment of an e-commerce
platform, extension of wholesale channels and sale in physical stores. In the second half year of 2013, the
Company redefined its e-commerce as cross-border e-commerce, supply chain business and developed a SEG
network operation platform. By using the resources of physical SEG electronics markets, this platform can
provide tenants with all-around, one-stop supply chain service. In the report period, SEG Credit actively explored
the financing channels and achieved stable growth of business and loan quality. The retail terminal business of the
Company tends towards being diversified and differentiated. The self-built Nantong SEG Times Square will open
its sales office to the public on June 28, 2014, and the investment attr

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