China’s Economy:Internet Thinking Explored from An Economics Perspective

类别:宏观经济 机构:中国光大证券(香港)有限公司 研究员:光大证券(香港)研究所 日期:2014-04-14

If we are to remove the buzzwords in China, “Internet thinking” mustbe on the list. This is largely to do with the success of Xiaomi mobilephones which Ju Lei, founder of Xiaomi, has boldly attributed toInternet thinking. After Xiaomi, the public has become very interestedin Internet thinking and hopes to use it to revolutionize other sectorsand replicate Xiaomi’s success. However, what exactly is Internetthinking? So far there does not seem to have a definitive answer.

    Many simply dismiss it as a publicity gimmick or Xiaomi marketinghype.

    We believe the confusion is caused by the absence of a cleardefinition of the Internet thinking concept itself. This is exactly whatthe author is trying to explain from an economics perspective.

    In the author’s mind, Internet thinking does exist. Once the Internet isbeing used in businesses, traditional marketing models andphilosophies are revolutionized. Strictly speaking, the so-calledInternet thinking is a business model emerging from a vastcustomer base which has experienced tremendous baseexpansion and cost reduction enabled by the Internet. Theguiding principle of Internet thinking is this: “Ordinary people isking, user experience is priority, and scale is key”. Next, we shallengage the supply and demand analytical tools in economics toelaborate.

    Any given type of goods (service may also be defined as goods),may be rated differently by different users. Customers who are reallyin need of the goods will be willing to pay higher price while thosewith weak desire will only be willing to pay lower price. Therefore, asthe price of a product (or service) increases, the number ofcustomers willing to pay for it will decrease. If we translate this in agraph with price and quantity as the two axis, we will have adownward sloping demand curve that we are all familiar with. On theother hand, companies usually face increasing marginal cost. Thelarger the output, the higher the selling price required to make up forthe higher cost. Graphically, this is an upward sloping supply curve.

    The intersection of the demand and supply curves represents theactual transaction quantity and price.

    Under traditional production technologies, marginal costs ofproduction rise rapidly. This is because companies have limitedcapacities. When utilization closes to the maximum capacity,machine impairment and labour cost will drastically increase. Thismay also be a result of the companies’ limited marketing capacity sothat it needs to bear higher cost to promote the goods to morepeople. No matter what the reasons are, the endgame is that thecompanies can only serve so many customers. If we represent thisgraphically, we will have a rather steep supply curve. Theintersection of this supply and demand curves will not be too faraway from the origin. Let’s call this the “near end” of the demandcurve (Figure 1).



黄山旅游 持有 -- 研报
江淮汽车 买入 -- 研报
宇通客车 买入 -- 研报
东风汽车 买入 -- 研报
比亚迪 买入 -- 研报
中通客车 买入 -- 研报
宜通世纪 买入 -- 研报
海能达 买入 -- 研报
中兴通讯 买入 -- 研报
清新环境 持有 27.50 研报
克明面业 买入 20.00 研报


中工国际 1.14 1.27 研报
鲁泰A 0.92 0.78 研报
亚通股份 0.04 0.19 研报
罗莱生活 2.51 2.90 研报
黄山旅游 0.60 0.62 研报
合力泰 0.48 0.74 研报
瑞康医药 0.93 1.19 研报
中国石化 0.86 0.75 研报
中国国航 0.86 0.43 研报
圆通速递 0.88 0.76 研报
东华能源 0.28 0.34 研报


贵州茅台 35 持有 持有
高能环境 34 持有 持有
万科A 34 持有 买入
沧州明珠 34 持有 买入
宋城演艺 33 持有 持有
华东医药 32 持有 买入
汇川技术 32 持有 持有
南京银行 30 持有 持有
国轩高科 30 持有 买入
碧水源 30 持有 持有
中青旅 29 持有 持有
贵州茅台 28 持有 持有
黄山旅游 28 持有 持有
中兴通讯 28 持有 买入
峨眉山A 28 持有 持有
科大讯飞 28 持有 买入
保利地产 27 持有 持有


电子信息 1081 165 236
机械行业 709 118 170
金融行业 622 35 223
化工行业 604 82 158
生物制药 599 87 219
建筑建材 569 64 190
房地产 545 71 90
汽车制造 538 61 140
交通运输 528 64 153
环保行业 494 24 119
食品行业 481 42 175
电子器件 469 94 81
煤炭行业 440 31 96
商业百货 378 59 118
酿酒行业 351 21 101
酒店旅游 332 28 126
服装鞋类 332 34 81