深圳市深宝实业股份有限公司 2014 年半年度报告全文
SHENZHEN SHENBAO INDUSTRIAL CO., LTD
SEMI-ANNUAL REPORT 2014
August 2014
深圳市深宝实业股份有限公司 2014 年半年度报告全文
Section I. Important Notice, Contents and Paraphrase
Board of Directors, Supervisory Committee, all directors, supervisors and
senior executives of Shenzhen Shenbao Industrial Co., Ltd. (hereinafter
referred to as the Company) hereby confirm that there are no any fictitious
statements, misleading statements, or important omissions carried in this
report, and shall take all responsibilities, individual and/or joint, for the
reality, accuracy and completion of the whole contents.
All Directors are attended the Board Meeting for deliberation of this
Report.
The Company has no plans of cash dividend distributed, no bonus shares
and has no share converted from capital reserve either.
Chairman of the Company Mr. Zheng Yuxi, General Manager Mr. Yan
Zesong, Chief Financial Officer Ms. Wang Zhiping and Financial
Management Department Manager Mr. Xu Qiming hereby confirm that
the Financial Report of Semi-Annual Report 2014 is authentic, accurate
and complete.
Concerning the forward-looking statements with future planning involved
in the semi-annual report, they do not constitute a substantial commitment
for investors, Securities Times, China Securities Journal, Hong Kong
Commercial Daily and Juchao Website (www.cninfo.com.cn) are the media
appointed by the Company for information disclosure, all information of
深圳市深宝实业股份有限公司 2014 年半年度报告全文
the Company disclosed in the above mentioned media should prevail.
Investors are advised to exercise caution of investment risks.
This report has been prepared in Chinese and English version respectively.
In the event of difference in interpretation between the two versions,
Chinese report shall prevail.
深圳市深宝实业股份有限公司 2014 年半年度报告全文
Content
Section I. Important Notice, Contents and Paraphrase .......................................... 2
Section II Company profile ........................................................................................ 7
Section III. Accounting data and summary of financial indexes ............................ 9
Section IV. Report of the Board of Directors .......................................................... 11
Section VIII. Financial Report ................................................................................. 39
Section IX. Documents available for Reference ................................................... 144
深圳市深宝实业股份有限公司 2014 年半年度报告全文
Paraphrase
Items Refers to Contents
Shenshenbao/the Company/Listed
Refers to Shenzhen Shenbao Industrial Co., Ltd
Company
Shenzhen Shenbao Huacheng Science and Technology
Shenbao Huacheng Refers to
Co.,Ltd
Wuyuan Jufangyong Refers to Jufangyong Tea Industry Co., Ltd. in Wuyuan County
Hangzhou Ju Fang Yong Refers to Hangzhou Ju Fang Yong Holding Co., Ltd.
Shenbao Yuxing Refers to Fujian Mount Wuyi Shenbao Yuxing Tea Co., Ltd.
Shen Shenbao Huafa Refers to Zhejiang Shen Shenbao Huafa Tea Co., Ltd.
Technology Center Refers to Shenzhen Shenbao Technology Center Co., Ltd.
Huizhou Shenbao Science & Technology Refers to Huizhou Shenbao Science & Technology Co., Ltd.
Shenzhen Shenbao Sanjing Food & Beverage
Shenbao Sanjing Refers to
Development Co., Ltd
Shenbao Industrial & Trading Refers to Shenzhen Shenbao Industrial & Trading Co., Ltd.
Shenbao Properties Refers to Shenzhen Shenbao Properties Management Co., Ltd.
Shenshenbao Investment Refers to Shenzhen Shenshenbao Investment Co., Ltd.
Fuhaitang Refers to Fuhaitang Tea Ecological Technology Co., Ltd.
Chunshi Network Refers to Hangzhou Chunshi Network Technology Co.,Ltd.
Yuxing Company Refers to Fujian Wuyishan Yuxing Tea Co., Ltd.
Zhejiang Huafa Refers to Zhejiang Huafa Tea Co., Ltd.
Changzhou Sanjing Refers to Changzhou Sanjing Grease Co., Ltd
Agricultural Products Refers to Shenzhen Agricultural Products Co., Ltd
Shenzhen Investment Holding Refers to Shenzhen Investment Holding Co., Ltd
Tianzhong Investment Refers to Shenzhen Tianzhong Investment Co., Ltd.
Shenzhen Municipal People’s Government State-owned
Shenzhen SASAC Refers to
Assets Supervision & Administration Commission
CBC Refers to Shenzhen China Bicycle Company (Holdings) Limited
CSRC Refers to China Securities Regulation Commission
SSE Refers to Shenzhen Stock Exchange
Dahua CPA Refers to Dahua Certified Public Accountants (LLP)
Article of Association of Shenzhen Shenbao Industrial Co.,
Article of Association Refers to
Ltd
深圳市深宝实业股份有限公司 2014 年半年度报告全文
RMB/10 thousand Yuan Refers to CNY/ten thousand Yuan
深圳市深宝实业股份有限公司 2014 年半年度报告全文
Section II Company profile
I. Company information
SHENSHENBAO-A,
Short form for share Stock code 000019, 200019
SHENSHENBAO-B
Listing stock exchange Shenzhen Stock Exchange
Chinese name of the
深圳市深宝实业股份有限公司
Company
Abbr. of Chinese name of
the Company(if 深宝
applicable)
English name of the
SHENZHEN SHENBAO INDUSTRIAL CO.,LTD.
Company(if applicable)
Abbr. of English name of
the Company(if SBSY
applicable)
Legal Representative Zheng Yuxi
II. Person/Way to contact
Secretary of the Board Rep. of security affairs
Name Li Yiyan Huang Bingxia
23/F, Education Technology Mansion, No.26 23/F, Education Technology Mansion, No.26 Zizhu
Contact add. Zizhu Qi Dao, Zhuzilin Fourth Road, Futian Qi Dao, Zhuzilin Fourth Road, Futian District,
District, Shenzhen Shenzhen
Tel. 0755-82027522 0755-82027522
Fax. 0755-82027522 0755-82027522
E-mail lyy@sbsy.com.cn huangbx@sbsy.com.cn
III. Others
1. Way of contact
Whether registrations address, offices address and codes as well as website and email of the
Company changed in reporting period or not
□ Applicable √ Not applicable
Registrations address, offices address and codes as well as website and email of the Company has
深圳市深宝实业股份有限公司 2014 年半年度报告全文
no change in reporting period, found more details in Annual Report 2013.
2. Information disclosure and preparation place
Whether information disclosure and preparation place changed in reporting period or not
□ Applicable √ Not applicable
The newspaper appointed for information disclosure, website for semi-annual report publish
appointed by CSRC and preparation place for semi-annual report have no change in reporting
period, found more details in Annual Report 2013.
3. Registration changes of the Company
Whether registration has changed in reporting period or not
□ Applicable √ Not applicable
Date/place for registration of the Company, registration number for enterprise legal license, number
of taxation registration and organization code have no change in reporting period, found more
details in Annual Report 2013.
深圳市深宝实业股份有限公司 2014 年半年度报告全文
Section III. Accounting data and summary of financial indexes
I. Main accounting data and financial indexes
Whether it has retroactive adjustment or re-statement on previous accounting data for accounting
policy changed and accounting error correction or not
□Yes √ No
Increase/decrease in this
Current period Same period of last year
report y-o-y (%)
Operating revenue (RMB) 118,250,169.14 229,743,390.32 -48.53%
Net profit attributable to
shareholders of the listed -23,382,126.99 -5,934,967.21 -293.97%
company(RMB)
Net profit attributable to
shareholders of the listed company
-28,395,649.40 -10,772,467.32 -163.59%
after deducting non-recurring gains
and losses(RMB)
Net cash flow arising from operating
16,786,120.54 -11,847,579.84 241.68%
activities(RMB)
Basic earnings per share
-0.0777 -0.0237 -227.85%
(RMB/Share)
Diluted earnings per share
-0.0777 -0.0237 -227.85%
(RMB/Share)
Weighted average ROE (%) -2.47% -0.62% -298.39%
Increase/decrease in this
End of current period End of last period report-end over that of
last period-end
Total assets (RMB) 1,402,346,193.23 1,336,638,587.42 4.92%
Net assets attributable to shareholder
934,168,283.36 960,517,069.55 -2.74%
of listed company(RMB)
II. Difference of the accounting data under accounting rules in and out of China
1. Difference of the net profit and net assets disclosed in financial report, under both IAS
(International Accounting Standards) and Chinese GAAP (Generally Accepted Accounting
Principles)
In RMB
深圳市深宝实业股份有限公司 2014 年半年度报告全文
Net profit attributable to shareholders of Net assets attributable to shareholders of
listed company listed company
Amount in this Amount at Amount at
Amount in last period
period period-end period-begin
Chinese GAAP -23,382,126.99 -5,934,967.21 934,168,283.36 960,517,069.55
Items and amount adjusted by IAS
Adjustment for other
payable fund of stock 1,067,000.00 1,067,000.00
market regulation
IAS -23,382,126.99 -5,934,967.21 936,669,911.47 961,584,069.55
III. Items and amounts of extraordinary profit (gains)/loss
In RMB
Item Amount Note
Gains/losses from the disposal of non-current asset
(including the write-off that accrued for impairment of 2,818,518.36
assets)
Governmental subsidy reckoned into current
gains/losses (not including the subsidy enjoyed in quota
1,639,508.42
or ration according to national standards, which are
closely relevant to enterprise’s business)
Gains and losses from change of fair values of
held-for-transaction financial assets and financial
liabilities except for the effective hedge business related
396,856.13
to normal business of the Company, and investment
income from disposal of transactional financial assets
and liabilities and financial assets available for sale
Other non-operating income and expenditure except for
286,559.99
the aforementioned items
Less: impact on income tax 129,282.25
Impact on minority shareholders’ equity (post-tax) -1,361.76
Total 5,013,522.41 --
深圳市深宝实业股份有限公司 2014 年半年度报告全文
Section IV. Report of the Board of Directors
I. Introduction
In reporting period, the Company stably promoted execution of various sections including the Deep & Fine
processing, fine tea, food & beverage, Tea Park and R&D, in accordance with development strategy. We rapidly
enhanced layout of strategy and speedy transform development. What’s more, we further boosted the plan of a
operational headquarter which will transit to strategy, investment, assets and operation center, business
coordination center, public resources and professional administration platform. Multiple incentive mechanism had
been encouraged to coop with corporate strategy. Thus new KIP system was issued. And various incentive
mechanism and measurements for subordinate corporations were issued as affiliation.
In reporting period, the Company positively expanded main business, firmly promoted progress of fundraising
projects, in order to perfect the sustainable construction of tea industry chain. On one hand, we carried out various
point of division allocation for brand strategy, speed up promotion of fashion brands and JuFangYong, Longjing
Tea, XingJiu Wuyi stone tea, etc as well as promotion and E-commence expand for iTealife-FuHaiTang. This
kind of measure strengthened promotion, attracted and reinforced consumers firstly, and secondly effectively
expanded reputation and online sales volume of products as we innovated, started from point of Wechat
Marketing, got contact with consumers rapidly, formed re-spread and reputation of products among social
network. On the other hand, we integrated resources and built traditional tea industry using modern marketing
strategy, namely bringing in O2O model into the industry. We aggressively built the O2O sales platform, engine
offline layout of O2O model, set up the 1st offline entrance to iTealife-FuHaiTang experience store which
demonstrate online products as well as the producing process and tasting. QR Code was also applied to lead
self-consumption of young consumers. Besides, we arranged O2O Life experience center for brand tea to explore
the chance to get deep contact with consumers, to form interactive between online and offline, further to
word-of-mouth communication. Thirdly, we arranged and laid out Pu’er Tea business which will lead us to set up
a Pu’er Tea trade center Co., Ltd. And as affiliation, Small loan companies, Guarantee Corporation will be found
to coordinate Pu’er Tea resource, trade platform and financial-like business. Fourthly, deep & fine processing was
required by products upgrading to expand market.
During the reporting period, the Company enhanced production safety and food security, ensured 0 production
safety & food security accidents in past half year. We further improved internal control system, boosted overall
internal control level, improved risk prevention ability. Opening of VI system and formal launch of new website
further cooped with needs of strategy, improved the external recognition, specialty and competitiveness of the
Company, laying foundation for a bound new image of Shenbao.
In reporting period, the Company realized operating income of 118,250,200 Yuan, down by 48.53% compared to
the same period of last year; operating profit of -25,937,000 Yuan, down by 243.35% compared to the same
period of last year; net profit attributable to shareholders of listed company of -23,382,100 Yuan, down by 293.97%
compared to the same period of last year.
深圳市深宝实业股份有限公司 2014 年半年度报告全文
II. Main business analysis
Y-o-y changes of main financial data
In RMB
Y-o-y
Same period of last
Current period increase/decreas Reasons for changes
year
e
Mainly because equity of Shenshenbao
Operation revenue 118,250,169.14 229,743,390.32 -48.53% Huafa transferred in the Period, and
corresponding operating income decreased
Mainly because equity of Shenshenbao
Operation cost 96,487,715.91 195,082,954.37 -50.54% Huafa transferred in the Period, and
corresponding operating cost decreased
Sales expenses 14,666,176.74 16,359,699.07 -10.35%
Mainly because the charges for employee,
Administrative
36,953,716.61 25,189,742.50 46.70% intermediary, brand and promotion
expenses
